Since the first iPhone was launched in June 2007, the take-up of Smart phones has transformed the landscape for Mobile Services. Apps and App stores are now universally recognised. With the number of mobile subscribers globally approaching 5 billion and Smartphone penetration increasing at a rate of nearly 50% in 2010 (according to Gartner), it is clear that the overall market for new services will continue to enjoy strong growth and evolution. It is expected that this growth will exceed the growth levels achieved by GSM phones with SMS and the internet in the mid 1990's.
Just as the Internet began as a mass market consumer play before Enterprises learned to harness this new medium, the Smartphone is on a similar path. The original App stores have proven the success of Apps and have driven user community awareness and familiarity. Now Enterprises are beginning to recognise the value of the Smartphone, or more correctly Smartdevices, as the tool of choice for mobile workforces.
What shape will this take?
Nobody can be sure, but there certainly seems to be a nice fit for Super Smart "Cloud" access
By enriching the access with contextual information, such as location, traffic information, real-time order status, outstanding trouble tickets, a mobile user becomes much more efficient by modifying their plans to take account the real situation. This is golddust for the Enterprise.
Tool of choice
The Smartdevice is becoming the tool of choice for Enterprises to equip their mobile forces with the latest technology. Smartdevices are perfectly positioned to become the entry point for Cloud based Enterprise services such as CRM tools like Salesforce.com.
From an Enterprise perspective the benefits of using Smartdevices to mobilise a workforce include:
Low cost – Everything an employee needs can be provided by a standard Smartdevices available as part of a standard corporate offering, this is far cheaper than the laptop equivalent.
Ease of use – Smartdevices are designed around ease of use and already meet the needs of everybody from Teenagers to the Eldery
Security – Smartphones don’t have large hard-disks full of sensitive data. Therefore by configuring the access, sensitive data made to be viewed but not easily copied . If a Smartphone is lost or stolen it can be rendered useless by a simple phone call or through remote management tools. This reduces the risk of sensitive data leaks.
Governance – Smartdevices can be easily configured to only give access and can be easily tracked via location software meaning that corporate governance policies can be easily applied and reported upon.
If you'd like to know more about how a Smartdevice Framework can help your business, drop us a line on info@danutech.com and we'll glad take you through a customized analysis based upon your key needs.
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